- Start date
- Duration
- Format
- Language
- 24 Jun 2025
- 3 days
- Class
- Italian
Ottimizzare la gestione di un ampio portafoglio clienti attraverso l’uso intelligente di diverse tipologie di dati, algoritmi, sistemi di CRM e sistemi di monitoraggio.
SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
The Program’s main characteristic is its practical approach. You won’t have to demonstrate theorems or memorize formulas. You will focus on practical applications, case studies and exercises. At the end of the Program you will be able to manage the most widespread data analysis techniques, descriptive statistics and visuals, and to use them for a correct analysis of both categorical and numerical variables.
Are you interested in following this course in Italian? Click here
Program’s facts & figures
The Program
Fundamentals of data analysis for manager Online Program can be attended whenever and in any way you want. To optimize your learning experience we suggest you to spread it over a 6 weeks’ period with an average time commitment of approximately 3 hours per week. Each week comprises learning units varying in content, applications and tools: for example, videos, interviews, exercises, tests, questionnaires, tutorials, papers, case studies and so on.
The Program includes a final assessment and a satisfaction survey, both needed to receive the SDA Bocconi certificate.
Contents are presented through 6 modules:
INTRODUCTION AND DATA GATHERING
- Introduction and fundamentals
- Data Types
DATA VISUALIZATION (PRESENTING DATA WITH TABLES AND CHARTS)
- Tables and Charts for Categorical Data
- Tables and Charts for Numerical Data
SUMMARY STATISTICS (PRESENTING DATA WITH NUMERICAL MEASURES)
- Measures of Central Tendency
- Measures of (Non-Central) Location
- Box-and-whisker Plot
- Measures of Variability
- Shape of the Distribution
- Spotting and Handling Outliers
REPORTING
- Using Excel to Create a Report (Table, Charts and Measures)
- Reading and Understanding a Statistical Report
RANDOM VARIABLES and NORMAL PROBABILITY DISTRIBUTION
- Linear Combinations of Random Variables and Standard Scores
- Probability and Normal Distribution
LINEAR CORRELATION AND REGRESSION LINE
- Bivariate Analysis
- Linear Correlation Analysis
- Regression Line
Who it is for
The program is designed for those who do not yet master basic statistics, without a scientific background, not familiar with quantitative methods or calculation procedures.
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Enrollment is dealt with a fully online procedure.
The fee can be paid by credit card (Visa - Mastercard) and PayPal.
The courses are accessible from any digital device (computer, tablet, smartphone) at any time.
Special Payment Terms
Bocconi alumni
Bocconi Alumni are entitled to a 10% reduction on participation fees
Women are good for business
To foster women’s education in management and contribute to their professional development, SDA Bocconi School of Management offers them, until 8 March 2025, a 20% reduction on the participation fee for all Executive Open Programs including Online On Demand.
This reduction cannot be combined with other promotional offers..
For Further Information and Orientantion
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