- Start date
- Duration
- Format
- Language
- 7 Oct 2025
- 40 hours
- Online
- Italian
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.
This program focuses on the consolidation and development of commercial opportunities on existing customers, with a view to loyalty and business expansion with them. Responds to the needs of a seller of identify priorities in the management of the relationship portfolio, offers solutions based on the exchange of value, expand the network of relationships with different interlocutors in a client, create lasting bonds based on satisfaction, trust and loyalty. The course develops both skills management and relational aspects typical of commercial activities.
This program is part of the professional certificate in Personal Selling.
For more info, click here.
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