GO TO MARKET
Boost your channel leadership
18th - 20th October, 2017
Channel design and relationship management are key choices for a successful value delivery to the customer. Wrong interpretations of emerging trends in the distribution and incorrect channel management choices can thwart the firm marketing strategy and the market success of its products or services.
This program will adopt a strategic and international perspective to provide an in-depth assessment of the key issues to be taken into account in managing distribution channels. Participants will have the opportunity to be updated on current innovative techniques and best practices in channel design and relationship management as emerging from practitioner experience and the most recent research on the field conducted by the SDA Bocconi Retailing Observatory. The main phases (from analysis of context to evaluation of performances) of the go to market process will be investigated.
Participants will find the answers to the following questions
- How to reach customers effectively?
- How to build a competitive advantage through channel management?
- How to manage channel relationship effectively? Which are the best KPI to measure the effectiveness of channel management?
"Really good. Smart professors, good course structure, nice class mates. After this program I've got a broader picture of the retail world. There are several tests that I plan to do. It's such an inspiring experience."
Please complete the enrollment request form, available on this web page, and mail or fax to:
SDA Bocconi School of Management
fax +39 02 5836.6833
The final deadline for enrollment is 28th September 2017. Please see details in the enrollment form.
Special Payment Terms
Channel & Retail Acadeny
Programma che fa parte del percorso:
PERCORSO CHANNEL AND RETAILING
Il percorso si rivolge a Manager imprenditori che hanno responsabilità di Channel & Retailing sia nell'industria sia nel commercio.
PERCORSO FORMATIVO IN MANAGEMENT
E' un progetto di crescita professionale sui temi di Management che consente di allenare le tre macro aree di competenza manageriali ritenute oggi indispensabili, Visione, Controllo e Guida, e di proseguire con un focus di specializzazione personalizzato in base alle esigenze del partecipante.