Tuesday, 9 May 2017

A new index to assess Brand Experience

SDA Bocconi School of Management, in collaboration with AKQA Italy,will present the results of a research project on the development of a new index for assessing brand experience on May 17th.

The Brand Experience Assessment - BEA - is the new Customer Experience Measurement Index developed by a team of SDA Bocconi researchers with the support of AKQA Italy, on 48 brands that are market leaders in 24 b2c industries. by adopting a 360° views on customer experience, analyzing the true drivers of customer experience, and focusing on the purchase intent, bea tracks the business impact of customer centricity.

SDA Bocconi School of Management

EVENTS

12 February 2018, 10:15 am ( CET )

Watch the live webcast of a real MBA Class that will be exploring cutting edge management issues to get a feeling for the class atmosphere and learn more about the SDA Bocconi Full-Time MBA Program.

13 February 2018 | 15 February 2018

Watch the live webcast of a real MCF Class that will be exploring cutting edge issues in Global Finance to get a feeling for the class atmosphere and learn more about the SDA Bocconi MCF Program.

19 February 2018, 02:30 pm ( CET )

Watch the live webcast of a real MPA Class that will be exploring cutting edge issues in Economics for Public Decisions to get a feeling for the class atmosphere and learn more about the SDA Bocconi MPA Program.