Tuesday, 9 May 2017

A new index to assess Brand Experience

SDA Bocconi School of Management, in collaboration with AKQA Italy,will present the results of a research project on the development of a new index for assessing brand experience on May 17th.

The Brand Experience Assessment - BEA - is the new Customer Experience Measurement Index developed by a team of SDA Bocconi researchers with the support of AKQA Italy, on 48 brands that are market leaders in 24 b2c industries. by adopting a 360° views on customer experience, analyzing the true drivers of customer experience, and focusing on the purchase intent, bea tracks the business impact of customer centricity.

SDA Bocconi School of Management


23 November 2017, 06:30 pm

An open cocktail in SDA Bocconi: your opportunity to talk informally with MBA Directors, Alumni and Recruiting & Admissions Team to learn more about the MBA Programs and share experiences with other prospects.