30 September 2016, 06:00 pm - 07:00 pm
Milano - Perego Room - Via Sarfatti, 25

MAMA Opening Ceremony

Reinventing Cultural Institutions from the legacy of the past to the opportunities of the future

This event aims to discuss how cultural institutions are dealing with current challenges such as globalization, digitalization and mass tourism. Managers are asked to adapt and reinvent their institutions, implementing innovative strategies and practices, in order to keep the institution competitive, attractive and sustainable. Prominent cultural managers will share their views and ideas by bringing their hands-on experiences.

Download the program